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French rider Valentin Debise’s Chongqing 'Landing Visa' ride puts mountain city in global spotlight_我的网站

A |     　　【导读】零跑汽车、小鹏集团同时“交卷”，何小鹏透露机器人业务重要进展　　头部造车新势力迎来“交卷期”！　　8月24日晚间，零跑汽车、小鹏集团同时披露2026年半年报，呈现出两者不同的发展趋势。    

    A woman films on a motorcycle in Chongqing on July 20, 2026.Photo: VCG
As night falls over Southwest China's Chongqing Municipality, motorcycles begin to weave along Nanbin Road, with riders posing against the glittering skyline across the Yangtze River. Within seconds, the moving camera captures bridges, high-rises and riverside lights - creating a signature travel moment that has become known online as the "Chongqing Landing Visa."
The trend has now spread beyond Chinese social media. On Monday, French rider Valentin Debise, who competes in the World Supersport Championship on a Chinese-brand ZXMOTO, posted a video thanking Zhang Xue for taking him to experience the "Chongqing Landing Visa." 
The "Chongqing Landing Visa" is not an actual visa, but a humorous nickname coined by netizens for a popular motorcycle photo-op in Chongqing. Visitors ride or pose with motorcycles at designated spots along Nanbin Road, using Chongqing's dazzling nighttime skyline as a backdrop, while performing a series of signature poses, such as stretching out their arms, making a heart gesture or being lifted into the air, to capture their own video of the mountain city.
The motorcycle photo-op, a playful trend created by Chinese netizens, has rapidly gained popularity this year, with related videos garnering more than 1.52 billion views. An increasing number of celebrities, influencers and foreign tourists have joined in.
"People like the 'Landing Visa' not simply because motorcycles are cool, but because it combines some of the most distinctive elements of Chongqing into a single frame - the mountains, the river, the night skyline and the city's sense of speed," Chongqing-based motorcycle blogger Yu Tiancheng told the Global Times. "Visitors don't need to understand any complicated cultural background. They just get on a motorcycle, set off, and can start enjoying the city within seconds."
"For first-time visitors to Chongqing, motorcycles offer a very direct way in," Yu noted. "You're not just standing there looking at Chongqing. You're actually riding into its nighttime scenery."
The appeal of the "Chongqing Landing Visa" is not limited to professional riders or social media influencers. Young travelers from overseas are also discovering Chongqing through its everyday urban life.
    Tourists take photos against Chongqing's cityscape.Photo: VCG
A lively city
Kim Yeon, a graduate student from South Korea, visited Chongqing during her summer vacation in August. She told the Global Times that she had watched numerous "cyberpunk" videos of Chongqing on social media before her trip, but what surprised her most after arriving was the city's vibrant nightlife.
"Even late at night, there are still so many people on the streets, and restaurants, shops and small street-side businesses remain lively. For young travelers, that atmosphere itself is part of the travel experience," she said.
She was particularly struck by how Chongqing's nightlife is woven into everyday life rather than concentrated around a single tourist attraction. "You can have something to eat at night, walk around, go to the riverside to see the night view. A lot of activities can continue well into the night," she said.
This nighttime energy also provides a natural setting for the "Chongqing Landing Visa." 
After spending the day exploring the city, visitors can continue discovering Chongqing after dark through motorcycle rides, nighttime tours and street-level experiences. 
The motorcycle photo-op is therefore more than a photo opportunity; it has become part of the way young travelers experience the city at night.
That helps explain why Chongqing is attracting more young visitors from overseas. In the first half of this year, Chongqing Jiangbei International Airport handled more than 1.48 million inbound and outbound passengers at its immigration checkpoint, up 39.5 percent year-on-year, the fastest growth among China's 10 largest airports, according to Chongqing municipal people's government.
Nearly 70,000 foreign travelers entered Chongqing in July alone, up 84.7 percent year-on-year, according to Chongqing city government.
More than a destination 
As more overseas visitors come to see Chongqing as a city they can enjoy and experience well into the night, motorcycles, night views and street life are becoming more than just backdrops - they are becoming experiences that travelers actively take part in.
Yang Gen, from the Chongqing Municipal Development and Reform Commission, told the Global Times that Chongqing's unique landscape and urban development have created a naturally three-dimensional cityscape. "Many places here are themselves scenes that people can experience and capture on camera," he said.
In his view, what makes the "Chongqing Landing Visa" interesting is that it was not a tourism project designed by the city in advance. Instead, visitors discovered a location and created a new way to experience it themselves. 
"After people filmed and shared their experiences, more visitors were drawn to the same places, creating a natural chain of communication and influence," Yang said.
"This kind of approach, in which visitors participate in creating content and then attract more visitors through that content, is something traditional tourism promotion can hardly fully replicate," he noted.
Behind this new form of communication is also a shift in the travel preferences of younger tourists. 
According to Yang, the ability to participate, experience and create personal memories is becoming an increasingly important factor when young travelers choose destinations.
The rise of the "Chongqing Landing Visa" also shows how locally created travel experiences can spread beyond borders through social media. As more international visitors share their China travel experiences online, China is attracting growing attention overseas. 
Tesla CEO Elon Musk recently posted on X that "more people should visit China," while his mother Maye Musk has repeatedly shared her positive experiences of traveling in China.
The story of Chongqing offers a glimpse into this growing interest. The motorcycle trend is more than a viral moment; it shows how Chinese cities are attracting visitors not only through landmarks, but also through unique everyday experiences.
。　　2026年上半年，零跑汽车作为造车新势力销冠，销量同比增长60.80%至35.65万辆，助力其营业收入同比增长57.20%至381.10亿元。　　小鹏集团的汽车业务在2026年上半年增长承压，但其试图成为一家物理AI公司，人形机器人业务更受市场关注。　　8月24日晚间，小鹏机器人业务完成首轮超9亿美元融资，投后估值超63亿美元（约合430亿元人民币），刷新中国具身智能行业单轮私募股权融资纪录。　　小鹏集团董事长何小鹏表示，公司要引领高阶通用人形机器人和自动驾驶技术在国内外市场的大规模应用和商业化。

B | 来源：小鹏集团　　小鹏集团毛利率超越零跑汽车　　凭借汽车销量大幅增长，零跑汽车在2026年上半年的净利润为2.1亿元，同比增长600%，但经调整的净利润（非国际财务报告准则）同比下降18.18%。

C | 　　一直坚持成本定价的零跑汽车，持续受原材料价格上涨的影响，其2026年上半年的毛利率同比下降2.4个百分点至11.70%。　　原材料价格上涨是汽车行业的共性问题。此前，零跑汽车董事长朱江明表示，零跑汽车还没有选择在用户端涨价，而是希望通过自身努力去克服这个困难。　　小鹏集团的汽车业务同样遭遇成本上升压力，但其通过服务及其他业务实现对冲，2026年上半年毛利率同比上升4.1个百分点至20.60%。　　具体来看，2026年上半年，小鹏集团的汽车业务毛利率同比下降0.5个百分点至12.1%，但服务及其他业务的收入和毛利率明显上升。　　2026年上半年，小鹏集团的服务及其他业务收入同比增长67.10%至47.30亿元，主要原因是向汽车制造商提供技术研发服务的收入增长，以及零件及配件销售收入增加。　　全球化扩张进入加速期　　“出海”正在成为多家造车新势力的第二增长曲线。　　2026年上半年，零跑汽车的销量同比增长60.80%至35.65万辆，其中出口量同比增长372.60%至9.63万辆。

D | 　　零跑汽车公告称，公司预计2026年全年的出口量将稳步突破15万辆，并有望挑战20万辆的目标。　　从收入构成来看，2026年上半年，零跑汽车的海外收入达90.99亿元，占总收入的比例达23.88%。　　2025年上半年，零跑汽车的海外收入达19.61亿元，占总收入的比例达8.09%。

E | 　　欧洲是零跑汽车提升海外销量的重要市场，集中体现在意大利、英国、德国等传统汽车工业强国市场。　　比如，2026年上半年，零跑汽车在意大利的纯电车型上牌量达2.3万辆，纯电车型市占率超过25%，连续位居意大利纯电车型市场的销量榜首。

F | 　　这助力零跑汽车在欧洲的收入快速上升。2026年上半年，零跑汽车来自欧洲市场的收入为88.75亿元，同比增长379.75%。来源：零跑汽车2026年半年报　　小鹏集团同样实现了全球化的快速扩张。

G | 2026年上半年，小鹏集团的海外收入达82.26亿元，同比增长62.22%，占总收入的比重超25%。　　何小鹏表示，小鹏集团海外业务的经营质量很高，平均售价超过4万欧元，单车收入和单车毛利都处于中国车企“出海”的领先水平。　　MONA L03是小鹏集团“出海”的重要车型，海外交付预计在2026年第四季度启动，有望带动小鹏集团的海外季度销量突破4万辆。　　何小鹏表示，2027年，小鹏集团将在海外推出多款增程车型，进一步扩大在海外的地域覆盖，提升海外市场的销售份额。　　小鹏机器人业务迎来重要时刻　　有别于其他造车新势力，小鹏集团持续推进业务的多元化扩张，特别是小鹏机器人业务迎来关键时刻。　　在资本领域，小鹏机器人业务完成首轮超9亿美元的融资，投后估值超63亿美元，由IDG资本领投，高榕创投参投，同时获得腾讯和阿里巴巴支持。

H | 　　此次参与小鹏机器人业务融资的4家投资方，均属于其在具身智能领域披露的最大规模单笔投资之一。　　“具身智能正处于从技术突破迈向量产落地的关键拐点。”IDG资本方面表示，小鹏人形机器人具备与海外龙头企业在全球市场竞争的实力。

I | 　　通过本轮融资，小鹏机器人业务将获得清晰的市场化估值，也将加速高阶人形机器人的量产和全球化商用，以及小鹏物理AI模型的研发迭代。　　何小鹏表示，不远的将来，小鹏集团会努力将第一个高阶人形机器人带入真正的现实世界，并且这款产品和当前市面上所有的机器人都不一样。　　在何小鹏看来，小鹏集团推出的高阶人形机器人，更拟人、更安全，不用遥控器，可自然交互，有自己的记忆，能真正创造价值，不是演示而是真正量产。　　小鹏集团是国内较少进行机器人全体系自研的企业，技术栈完整覆盖了机器人的本体、大脑、中脑、小脑、数据等。　　近期，小鹏集团面向量产版本的机器人研发取得了重要进展。何小鹏表示，小鹏机器人业务团队计划从9月开始，陆续向公众展示这款机器人的独特能力。　　小鹏机器人计划在2026年年底进入量产阶段，并开始服务于小鹏集团的门店和园区。

J | 2027年，小鹏IRON将正式在全球上市，月产量可达到数千台。　　何小鹏表示：“由于当前高阶通用人形机器人的技术壁垒较高且优质供给不足，预计其单台毛利将大幅高于公司新能源汽车的单台毛利。

K | ”来源：小鹏集团（文章来源：中国基金报）。

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